The iconic Porsche 911 sports car has once again achieved the highest model loyalty in its segment for 2024, according to an analysis by S&P Global Mobility. This marks an impressive ninth time the 911 has received this distinguished recognition since 2001 and the second year in a row. Porsche enthusiasts in Stratham, NH, and the surrounding area know firsthand why this legendary vehicle inspires such enduring passion.
To determine the award, S&P Global Mobility analyzed new vehicle registrations over the 2024 calendar year across 15 different sports cars. Model loyalty is measured by the number of households that return to purchase or lease another vehicle of the same model after already owning one. The 911's unrivaled combination of timeless style, track-bred performance, and everyday usability make it a perennial favorite that keeps drivers coming back for more.
911 Appeals to Both Heart and Mind
"The 911 is a car that appeals equally to the heart and the mind," said Timo Resch, President and CEO of Porsche Cars North America. "It tugs at your heartstrings behind the wheel but also delivers unmatched performance and continues to set sales records year after year." Around the scenic roads of Portsmouth and Rye, 911 owners enjoy an exhilarating driving experience that is unmatched by any other sports car.
In 2024, U.S. sales of the Porsche 911 reached a new all-time high of over 14,200 units, surpassing the previous year by an impressive 20%. The latest 911 model range offers something for every sports car enthusiast, with a wide array of powerful engine options and designs to choose from. Take a drive up to Newburyport, MA, or down the coast to York, ME, and you're sure to spot more than a few of these head-turning German machines on the road.